If you're looking to ask your subscribers more detailed questions before they purchase your product than building a survey or adding product variants is the way to go.
What is the difference between product variant and customer survey?
Variants are interchangeable variations of a product. From the size, color, style, etc. Your subscribers choose from the specific options you set up.
Surveys are a way to gain information from a subscriber without having to know all the options beforehand. Examples include 'Do you have any allergies?' or 'When's your birthday?'
Survey responses cannot be changed after a customer has ordered their subscription. Variant selections can be updated by the customer at any time and will reflect on any unshipped shipments for that subscription.
When you're ready to build a survey you'll want to create a product and scroll down to the Subscribe Flow section
Terms & Pricing
The section will default open to Terms & Pricing. If you're not sure what to price your product at we have a handy product pricing tool that will help you find out the perfect price for your business.
If you're just starting out we typically recommend you offer only one term option at first. This will make it easier for you to make changes to your business model as you learn from your subscribers.
Customize your product
Select 'Add a new step' to add variants or a survey to your product.
Variant Name: The name of the options your subscribers are selecting (examples include Size, Color, Fabric Type, etc)
Variant Options: These are all the options you'd like to offer under your variant, so if you selected your Variant Name as 'Size' your options would probably be 'Small, Medium and Large'
Add a survey
When you first select 'Customer Survey' you'll see page title and page description just like the variant section. Immediately under your new survey, you'll see 'Add a question' - this is where you get to enter in the specific questions you would like to ask your subscriber. Select 'Add a Question'
There are 3 sections that you'll need to fill out for your question.
Question Title: The question title is the actual question you'd like to ask, an example is 'What are you allergic to?' or 'When is your birthday'?
Help Text: If you find that your subscribers will need examples you can put a few in 'help text' - for example for 'What are you allergic to' you could write 'Example: Strawberries'
Question Type: There are many different question types you can add. From text fields to multiple choice.
That's it! Now your subscribe flow is ready to go.